Market Research
Market research is becoming an increasingly important part of the pre-launch and post-launch stages of the drug life cycle. Delivering insights over and above those of traditional market research agencies, we offer our clients high-level expertise and capabilities across the product development lifecycles from the earliest discovery stages through proof of concept to launch and post-launch stages.
We are able to offer a wide range of services in this area including:
- Conjoint analysis.
- Satisfaction surveys.
- Depth interviews.
- Proof of concept studies.
- Focus groups.
- Brand testing.
- Tracking studies.
- Diary studies.
- Emerging markets.
- Concept testing.
- New product development.
- Testing advertising messages.
Our research and technical staff has a wealth of expertise in market research. For more about the team click here. Our approach combines a commitment to understanding context, effective research methods, and insightful results with the unique expertise of our scientific team of researchers and project managers. Oxford Outcomes, with its international network of partners, can provide qualitative and quantitative research in all major healthcare markets, as well as US and UK-based patient panels.